The F1 logo with Arcade written beneath it with a sim rig and a bunch of alcoholic drinks behind it.

F1 Arcade Venue to Open in London

rFactor 2

A first of its kind premium F1 experiential venue will launch in London next month. Players can hop on sim rigs to get as close as they can to replicating the experience of being a Grand Prix driver.

Image credit: Formula 1

24 November will see the first dedicated Formula One gaming hub at the One New Change shopping centre in London. The venue will feature 60 motion simulators and also will offer food and drink for all potential customers. It will be available to book for any occasion whether it be a birthday parties, nights out with family and friends, or corporate gatherings.

Any attendee can get onto the sim rigs and drive F1 cars on rFactor 2 rather than the official games from Codemasters and EA, with exclusively licenced content made especially for F1 Arcade. The experience promises on-site tournaments with formats for individual and team-based racing formats, and is open to players of all ages and range of abilities.

Brandon Snow, Managing Director of Commercial, Formula 1, said:

We are very excited to introduce F1 Arcade, a brand-new premium entertainment venue that everyone can enjoy.

F1 Arcade is an ambitious project that will allow people to get even closer to the Formula 1 experience by giving guests the chance to get behind the wheel of bespoke racing simulators in stylish surroundings with a high-quality hospitality offering.

Kindred Concepts and Formula 1 have worked tirelessly to ensure F1 Arcade will provide everyone who visits, fans and non-fans alike and regardless of age or ability, an incredible premium experience.

An interior shot of the F1 Arcade with sim rigs and dinner tables.
Spend an evening in this dedicated arena competing in F1 cars on rFactor 2. Image credit: F1 Arcade

Adam Breeden, Founder and Chief Executive Officer of F1 Arcade, added:

We are thrilled to offer the first of these premium and exclusive entertainment experiences right in the heart of London.

It has been my most ambitious project to date, taking everything we know about competitive socialising venues and adding the strength of the Formula 1 brand.

This is all the glamour of a Grand Prix weekend in your city, all year round. The cutting-edge technology, high-class food and beverage, coupled with a jaw-dropping venue design sets a new level of quality.

Events and private area bookings are now available to book at the official F1 Arcade website, where hopeful attendees can join the waiting list ahead of public bookings opening later this month. It will be more expensive for bookings during Grand Prix race weekends.

Will you be booking a session at the F1 Arcade? Tell us on Twitter at @OverTake_gg or in the comments down below!

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