Forza Motorsport will donate profits earned in some games on Juneteenth to support Black Lives Matter.
Photo credit: Xbox
Forza Motorsport will donate all profits generated on June 19 in Forza Horizon 4, Forza Motorsport 7 and Forza Street to charity. This was announced by the official Forza account on Twitter.
According to the statement, “all profits generated from the day’s sales of Forza Horizon 4, Forza Motorsport 7, and content in Forza Street” will be donated to The NAACP Legal Defense & Education Fund. The non-profit organization is one of the leading US civil rights organizations and law firms and focuses mainly on the civil rights of African Americans in the United States.
Join us in our drive for justice for the Black and African American community. Every purchase made in Forza on June 19th will make a difference. Learn more about the fight for racial justice at https://t.co/TCpFuXCp0O. Let’s go! pic.twitter.com/DIP2XwX2sU— Forza Motorsport (@ForzaMotorsport) June 18, 2020
June 19, also called “Juneteenth”, is a commemoration day in the United States to remember the end of slavery and the emancipation of enslaved African Americans. According to Forza Motorsport’s statement, the developers and publishers of the game want to “support the fight for justice in the U.S. and around the world because Black Lives Matter”.
Many game developers and publishers have shown solidarity with the Black Lives Matter movement over the past weeks and spoke out against racism and injustice. Sony postponed the reveal event of PlayStation 5 at the beginning of June stating they want to “stand back and allow more important voices to be heard.” Rockstar Games shut down GTA Online and Red Dead Online for a moment of silence for George Floyd whose murder prompted massive protest against racism and police violence all around the world.
We stand in solidarity with Black team members, players, and the Black community. We are making a $100,000 contribution to the NAACP and Black Lives Matter and encourage those who are able to, to donate. #BlackLivesMatter pic.twitter.com/KpHZCF6VWx— Ubisoft (@Ubisoft) June 2, 2020
Many studios and publishers have been donating hundreds of thousands of dollars to civil right funds and the Black Lives Matter movement over the past weeks.