Forza supports Black Lives Matter with day’s sales

Forza supports Black Lives Matter with day’s sales

Forza Motorsport will donate profits earned in some games on Juneteenth to support Black Lives Matter.

Photo credit: Xbox

Forza Motorsport will donate all profits generated on June 19 in Forza Horizon 4, Forza Motorsport 7 and Forza Street to charity. This was announced by the official Forza account on Twitter.

According to the statement, “all profits generated from the day’s sales of Forza Horizon 4, Forza Motorsport 7, and content in Forza Street” will be donated to The NAACP Legal Defense & Education Fund. The non-profit organization is one of the leading US civil rights organizations and law firms and focuses mainly on the civil rights of African Americans in the United States.

June 19, also called “Juneteenth”, is a commemoration day in the United States to remember the end of slavery and the emancipation of enslaved African Americans. According to Forza Motorsport’s statement, the developers and publishers of the game want to “support the fight for justice in the U.S. and around the world because Black Lives Matter”.

Many game developers and publishers have shown solidarity with the Black Lives Matter movement over the past weeks and spoke out against racism and injustice. Sony postponed the reveal event of PlayStation 5 at the beginning of June stating they want to “stand back and allow more important voices to be heard.” Rockstar Games shut down GTA Online and Red Dead Online for a moment of silence for George Floyd whose murder prompted massive protest against racism and police violence all around the world.

Many studios and publishers have been donating hundreds of thousands of dollars to civil right funds and the Black Lives Matter movement over the past weeks.

Maik Jahn
born and raised close to the Nürburgring.