The German experience gift company plans to take a “leading role” in the industry.
Photo credit: Jochen Schweizer
Jochen Schweizer Group enters the world of esports racing. To do so, the German experience gift company announced a partnership with BMW on Wednesday, July 29. The car manufacturer, based in Bavaria, Germany, will help to establish an esports racing team.
Experts to find and coach a team
By founding the “Jochen Schweizer SimRacing Team – powered by BMW”, Jochen Schweizer wants to take the “first step on the way to a leading role in esports” as an official press release states.
The driver line-up will be casted both by “sim racing experts” from both Jochen Schweizer and BMW over the next months. These experts are also set to coach the drivers after joining the team. The names of the experts have not been revealed yet.
According to the press release, Jochen Schweizer plans to send the team to “popular sim racing events”. The drivers will only use BMW cars in the competitions.
“We are thrilled to accompany this exciting project (…) thus supporting the growth and professionalization of this fascinating esports discipline,” says Jens Thiemer, Senior Vice President Customer & Brand at BMW.
“Jochen Schweizer and BMW complement each other perfectly in this project,” company founder Jochen Schweizer adds. The leisure and experience brand also plans to extend its involvement in esports by organizing FIFA and Fortnite tournaments.
Sim racing area presented
Schweizer is a famous stuntman and a regular on German television. His enterprise, he named after himself, sells more than 2,700 different experience gifts such as skydiving, zero-gravity flights or real-world racing drives.
On Wednesday, July 29, a sim racing theme area was presented in the “Jochen Schweizer Arena” in Munich, Germany. There, esports racing fans can take place in several full-motion rigs to work on their skills. The establishment and presentation of the area was supported by BMW as well.