Veloce Esports signs multi-million-pound deal

Veloce Esports signs multi-million-pound deal

The British team will merge its motorsports and esports teams and compete in a new real-life racing series.

Photo credit: Veloce Esports

The British team Veloce Esports secured a multi-million-pound deal from private investors as the organization declared on August 3 in a press release. The investment coincides with a merger of Veloce’s real racing and esports department.

According to the official press release, the London-based organization received a “multi-million pound cash injection from private investors.” While the full list of financiers is not public, Veloce names some of the people involved: former Liberty Global executive, Eric Tveter, former CEO of Marussia F1, Andy Webb, and ex-CEO of Lloyd Development Capital, Darryl Eales, are among the investors.

The deal will promote Veloce’s dominant position in the scene. As a first step, Veloce Racing and Veloce Esports will merge to race united under the Veloce banner.

Alongside the financial sponsorship, Veloce also announced to expand its business into Extreme E where the British team is set to start in the 2021 season. Extreme E is a new real-life series in which electric SUVs are going to race off-road in extremely remote parts of the world.

Successful year for Veloce

2020 has been a great year for the British team so far. As organizers of the #NotTheGPs, they were able to unite millions of people in front of their screens during the coronavirus lockdown. The team also added McLaren Racing’s official esports team to their portfolio.

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The organization is the home of prominent names like World’s Fastest Gamer James Baldwin or content creator Tiametmarduk.