The British team will merge its motorsports and esports teams and compete in a new real-life racing series.
Photo credit: Veloce Esports
The British team Veloce Esports secured a multi-million-pound deal from private investors as the organization declared on August 3 in a press release. The investment coincides with a merger of Veloce’s real racing and esports department.
According to the official press release, the London-based organization received a “multi-million pound cash injection from private investors.” While the full list of financiers is not public, Veloce names some of the people involved: former Liberty Global executive, Eric Tveter, former CEO of Marussia F1, Andy Webb, and ex-CEO of Lloyd Development Capital, Darryl Eales, are among the investors.
👏 A massive thank you to our community and the support you guys continue to provide! Without you, none of this would have been possible.— Veloce Esports (@VeloceEsports) August 3, 2020
‘Veloce expands esports and Extreme E efforts with significant new funding’ https://t.co/OdfP20RAlI] pic.twitter.com/RjeRHAQTI0
The deal will promote Veloce’s dominant position in the scene. As a first step, Veloce Racing and Veloce Esports will merge to race united under the Veloce banner.
Alongside the financial sponsorship, Veloce also announced to expand its business into Extreme E where the British team is set to start in the 2021 season. Extreme E is a new real-life series in which electric SUVs are going to race off-road in extremely remote parts of the world.
Successful year for Veloce
2020 has been a great year for the British team so far. As organizers of the #NotTheGPs, they were able to unite millions of people in front of their screens during the coronavirus lockdown. The team also added McLaren Racing’s official esports team to their portfolio.
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The organization is the home of prominent names like World’s Fastest Gamer James Baldwin or content creator Tiametmarduk.