The British team will merge its motorsports and esports teams and compete in a new real-life racing series.
Photo credit: Veloce Esports
The British team Veloce Esports secured a multi-million-pound deal from private investors as the organization declared on August 3 in a press release. The investment coincides with a merger of Veloce’s real racing and esports department.
According to the official press release, the London-based organization received a “multi-million pound cash injection from private investors.” While the full list of financiers is not public, Veloce names some of the people involved: former Liberty Global executive, Eric Tveter, former CEO of Marussia F1, Andy Webb, and ex-CEO of Lloyd Development Capital, Darryl Eales, are among the investors.
👏 A massive thank you to our community and the support you guys continue to provide! Without you, none of this would have been possible.— Veloce Esports (@VeloceEsports) August 3, 2020
‘Veloce expands esports and Extreme E efforts with significant new funding’ https://t.co/OdfP20RAlI] pic.twitter.com/RjeRHAQTI0
The deal will promote Veloce’s dominant position in the scene. As a first step, Veloce Racing and Veloce Esports will merge to race united under the Veloce banner.
Alongside the financial sponsorship, Veloce also announced to expand its business into Extreme E where the British team is set to start in the 2021 season. Extreme E is a new real-life series in which electric SUVs are going to race off-road in extremely remote parts of the world.
Successful year for Veloce
2020 has been a great year for the British team so far. As organizers of the #NotTheGPs, they were able to unite millions of people in front of their screens during the coronavirus lockdown. The team also added McLaren Racing’s official esports team to their portfolio.
The organization is the home of prominent names like World’s Fastest Gamer James Baldwin or content creator Tiametmarduk.