I check the AC server list most weekends on Fri and Sat night and have probably joined 3 or 4 servers in the last year (outside my own one.) Nothing depresses me quite like browsing the AC server list!A new name is a good idea, but I doubt it will breath life into online lobbies.
I mean, if you look at AC online, half the populated lobbies are drifting/touge/trackday and the other half seem to be races at Spa or Nürburgring. Actual racing on tracks outside Spa or Nürburgring is apparently unknown to the masses.