Buying new content

Possibly a stupid question, but I am seriously confused about the way in which I can buy content in R3E. My plan is to buy 5000 points from the website and spend it on content. Will I be able to access that through steam? I just downloaded the title from steam and apparently there is no login so I am confused as to how the game will recognise that I have 5000 points worth of content. My email on steam is different to the one I have registered with at R3E too, although I am not sure if that makes a difference.

Some kind of explanation would be helpful.:confused: Thanks and hope to join you in the racing club!
 
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