I've seen many evangelists and perhaps even the developers themselves refer to Project C.A.R.S. as a "sim" or "simulator". Normally this term is used to describe software that tries to mimic reality. There is nothing wrong with arcade racers so why not just call the game by its real name and stop trying to advertise it as something it's not? There's no shame in admitting that Project C.A.R.S. doesn't try to be realistic. There's a big market for this type of game, even bigger so than for the niche sims, so please stop trying to fool people and aim for your target audience instead.