Fittipaldi to Build Supercar - Car to Appear in Gran Turismo

[Paul Jeffrey]

The new Fittipaldi Motors manufacturer have confirmed their first Supercar to hit the road will make an appearance in the Gran Turismo series of games for PlayStation 4.

Double Formula One World Champion and Indy 500 winner Emerson Fittipaldi is set to reveal his brand new supercar design at the Geneva International Motor Show in March, and what's more the first ever Fittipaldi Motors release will be making an appearance in the upcoming new Gran Turismo Sport racing game!

Fittipaldi, crowned FIA Formula One World Champion in both 1972 and 1974, has begun a new venture entitled Fittipaldi Motors that will look to produce a range of high performance supercars in the coming years. In partnership with legendary Italian design house Pininfarina and German engineering group HWA, the brand new Fittipaldi EF7 Vision Gran Turismo will make its world debut at the March 7th International Motor Show in Geneva.

Pininfarina have revealed the small teaser image of the new EF7 on their Facebook page with a strong nod towards the fact that Fittipaldi himself has had substantial input into the new design:

"The mind of iconic driver Emerson Fittipaldi, the delicate craftsmanship of Pininfarina and the flawless engineering by HWA together have created a modern masterpiece, the Fittipaldi EF7
Vision Gran Turismo by Pininfarina"
​

As well as marking the first time the Fittipaldi name has entered road car manufacturing, the versatile Brazilian has pulled off an interested marketing coupe by allowing the massively popular Gran Turismo franchise to licence the new design for it's PlayStation 4 series.

Fittipaldi is of course a well known name in motorsport circles but is perhaps less high profile with motoring enthusiasts and the younger car driving audience than was once the case. With the deal secured to feature the Fittipaldi Motors Fittipaldi EF7 Vision Gran Turismo by Pininfarina (rolls off the tongue doesn't it) in upcoming GT games, before the car has even publically hit the road, Fittipaldi and Co. have pulled off an impressive marketing ploy that should go a long way towards bringing this new Supercar manufacturer to forefront of the public imagination.

No news with regards to if the EF7 will be the only car to enter the Gran Turismo franchise is available at this time.


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Do you think Fittipaldi can produce a car capable of taking it to the big money manufacturers? Would you prefer to see the EF7 in GT6 or the upcoming GT Sport? Does having the car represented in a racing game make it a more appealing purchase (for those who can afford one anyway...) Let us know in the comments section below!

 

[Brownninja97]

hope they focus more on lmp1 very out dated in that respect

 

[Jim Layee]

How to make a small fortune in the super car market ? Start with a large one and get out before you go broke.

 

[xnorb]

Don't know if appearing in GT actually has any marketing value for a supercars manufacturer.

 

[Andy 'Mars Bar' Graham]

can they seriously just license more real cars,

This will be a real car though...

 

[Matheus Machado]

I hope Emerson isn't using his name to start another scam once again. Looking forward to the virtual car though.

 

[Paul Jeffrey]

I hope Emerson isn't using his name to start another scam once again. Looking forward to the virtual car though

Let's hope its better than his Grand Prix team

 

[Matheus Machado]

Let's hope its better than his Grand Prix team

That was one of the best initiatives he had tbh

 

[JayJayRaceinho]

i definately see a marketing value here .... if he provides his own physics and sound engineers

 

[Trezoitao38]

That was one of the best initiatives he had tbh

Good on sportship view, but bad on money aspect. Fittipaldi came bankrupt for a time because his F1 team. He came back to race on CART, running on ovals for first time very closer to 40 years old age just to recorver some lost money. I read the book of his family.

 

[Matheus Machado]

Good on sportship view, but bad on money aspect. Fittipaldi came bankrupt for a time because his F1 team. He came back to race on CART, running on ovals for first time very closer to 40 years old age just to recorver some lost money. I read the book of his family.

That's why I was being ironic. He was a great driver and only that, his business decisions throughout his life were questionable from both a success and moral standpoint.

 

[Karlpeg]

WTF. Fittipaldi is broke, at least here in brazil.The government even collected one of his historic f1 cars for non-payment of taxes.

 

[AccAkut]

If it ever hits the road, I expect it to be something looking ridicolous and being powered by a variant of the Chevy LS.

While there are basically no limits on the visual proportions of small manufacturer supercars today, most of them go the boring and safe way when it comes to power. Put a 3 bar 1 litre Ecoboost in the back, or a Hartley H2, something special, but not the OHV boombox everyone and their dog uses.