New F1 Sim Racing Centre in London

Studio 397 are contracted to help establish new sim racing leisure centres starting in London, which includes an equity stake by Formula One.

Hopefully it's a success :)

"...An in-house tech team is working with Studio 397, part of Motorsport Games (NASDAQ: MSGM), a leading racing game developer, publisher and esports ecosystem provider, and Formula 1®, to create a new gaming experience leveraging Studio 397’s racing simulation platform rFactor 2 for this groundbreaking concept...."

"...as many as 30 venues will be rolled out worldwide in the next five years...agreed a conditional lease ... to launch the new concept at One New Change, the premier retail and leisure destination in the City of London, in Q4 2022..."

"...For the site at One New Change, up to sixty bespoke, cutting-edge motion racing simulators are being designed by a leading simulator design company, in collaboration with F1.

Guests will choose from a variety of racing modes to compete against each other individually, in team-based groups or as part of all-venue racing formats, with different car modes for all ages and abilities making it competitive and exciting for all who race, regardless of skill.

The venue will also provide enhanced experiences on Grands Prix weekends..."

"...aims to roll out at pace from launch, with a mixture of owned and operated venues, joint ventures, and franchise partnerships. Target locations include the UK, the US, key western European Cities, the Middle East and Asia..."
 
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