New Trademark Filings Hint at New F1 Logo Design

[Kjell Eilertsen]

FI

The logo is complemented by a suite of typefaces designed by Marc Rouault, a young French designer whose portfolio had impressed Turley and the design team. A headline font, F1 Regular, is joined by two display faces, F1 Turbo and F1 Torque. “Hopefully the [main typeface] is evocative of motorsport – there’s a kind of retro aspect to it,” says Turley. “[We] tried hard to think about differentiated letter forms – [so that] a pop-up or immersive event has an identity.”
GO AWAY Marc Rouault!

They could revamp the old logo with a more up to date look.
But the fonts...

Isn't this version way better, so you can read F1 and not FI? Few minutes in Photoshop, Mr. Rouault...

YES!!! A 1000 times YES!

 

[alenhajduk]

Here is the inspiration for new F1 logo