More than 50,000 downloads in two days of Volvo Cars' and SimBin's recently released PC racer Volvo - The Game. The number of visits on Volvo Cars website increased with 50 percent compared to the daily average on the release day and more than 5 million search results in Google for Volvo - The Game also show some of the great interest.
In addition an increasing amount of players are testing their driving skills in two global competitions. Through 'Global competition' - available on
www.volvocars.com/game - are players invited to compete with their best lap time against other players across the world.
Two days after the game was released more than 1,200 were already competing.
The competition is set up as two independent races:
The first runs between 26 May and 9 June, 2009, on the Gothenburg Eco Drive Arena, Sweden matching the STCC race the coming weekend on the real race track where Volvo - The Game can be taken for a test drive in simulators from SimBin.
The second competition will run between 10 and 24 June, 2009 on the Chayka race track.
The player competes with the S60 Concept Car in the competitions and after each lap the player's score will show as well as the position. The number of laps a player can drive is unlimited and some 40 people have so far been running more than 100 laps individually.
The winners in the first competition will be announced 10th June on the billboard at
www.volvocars.com/game