Paul Jeffrey
Premium
The mysterious Rich Energy brand have hit another hurdle - with a recent copyright case forcing Director William Storey to reveal they haven't actually got any product to sell...
Yes you heard it right. Apparently the claim that Rich Energy produced 90 million cans of their energy drink is correct, but what they failed to say is that none of those cans actually have anything in them...
Storey and his Rich Energy brand, primary sponsor of the American Haas F1 Team, have been embroiled in a copyright claim recently around the use of the stag image the appears prominently on both their Rich Energy product, and the Haas F1 team cars of Romain Grosjean and Kevin Magnussen.
Having apparently lost their case to retain the original imagery, the court case has inadvertently revealed some rather interesting facts about the mystery start up energy drink company - adding further confusion around if this product actually exists, considering it appears pretty much impossible to lay ones hands on a can of the stuff anywhere in the world.
“He had a tendency to make impressive statements, which on further investigation or consideration were not quite what they seemed.” said Judge Melissa Clarke upon her final judgement of the copyright case.
“For example, when Mr Wyand in cross-examination tried to understand his evidence about the sales figures of Rich Energy drinks, and put to him that he had been quoted in the press in February 2019 as saying that the First Defendant had produced 90 million cans, Mr Storey explained that it had produced 90 million cans, but had not yet filled and sold them.”
Judge Clarke would also go on to offer a rather critical appraisal of Storey during the trial, claiming the controversial businessman to be unreliable, stating:
“I do not accept either Mr. Storey or Mr. Kelly as credible or reliable witnesses and I treat all of their evidence with a high degree of caution... “He often did not answer questions directly, preferring to make speeches about his vision for his business or alternatively seeking to evade questions by speaking in generalities or in the third person plural. He only answered several questions when I intervened.”
Interesting, if slightly bizarre times indeed!
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