How are all these sims financially viable?

These games don't seem to have huge numbers of players and the price for them is pretty low as most people wait for Steam sales.

How are these studios which must have at least 8-10 staff able to keep pumping out updates and new content for years? Obviously there's bank loans, tie-ins with manufacturers and DLC but I don't see how the numbers could add up over the long term?
 

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To join the OverTake Racing Club races I want them to be: (multiple choice)

  • Free to access

    Votes: 205 88.7%
  • Better structured events

    Votes: 39 16.9%
  • Better structured racing club forum

    Votes: 32 13.9%
  • More use of default game content

    Votes: 34 14.7%
  • More use of fixed setups

    Votes: 64 27.7%
  • No 3rd party registration pages

    Votes: 79 34.2%
  • Less casual events

    Votes: 20 8.7%
  • More casual events

    Votes: 75 32.5%
  • Other, specify in thread

    Votes: 14 6.1%
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