How are all these sims financially viable?

These games don't seem to have huge numbers of players and the price for them is pretty low as most people wait for Steam sales.

How are these studios which must have at least 8-10 staff able to keep pumping out updates and new content for years? Obviously there's bank loans, tie-ins with manufacturers and DLC but I don't see how the numbers could add up over the long term?
 

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What is the reason for your passion for sim racing?

  • Watching real motorsport

    Votes: 488 69.0%
  • Physics and mechanics

    Votes: 299 42.3%
  • Competition and adrenaline

    Votes: 324 45.8%
  • Practice for real racing

    Votes: 153 21.6%
  • Community and simracers

    Votes: 193 27.3%
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