How are all these sims financially viable?

These games don't seem to have huge numbers of players and the price for them is pretty low as most people wait for Steam sales.

How are these studios which must have at least 8-10 staff able to keep pumping out updates and new content for years? Obviously there's bank loans, tie-ins with manufacturers and DLC but I don't see how the numbers could add up over the long term?
 

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How are you going to watch 24 hours of Le Mans

  • On national tv

    Votes: 27 35.5%
  • Eurosport app/website

    Votes: 24 31.6%
  • WEC app/website

    Votes: 8 10.5%
  • Watch party

    Votes: 10 13.2%
  • At a friends house

    Votes: 1 1.3%
  • At Le Mans

    Votes: 6 7.9%
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