To play I need a card, to get a card I need to play. Chicken and an egg problem..
What about Epic store, Origin and Uplay users. Or people playing things that are not on major digital stores like Escape from Tarkov, iRacing does not need Steam to run either, don't have enough spare time to burn hundreds of hours into games, or need video cards for something else besides gaming, like graphics work or science research.
In the end what you are suggesting is form of discrimination to make your own situation advantageous.
Go to EVGA store and sign up for auto notify, you will get your card, eventually. Or just wait when things get better.
There are other ways to get them at MSRP as well.